About the Masthead
About CleaningSupplyStore
Mara Solvang
Founder & Editor-in-Chief
A decade following procurement trends, chemical formulation standards, and equipment spec sheets across both consumer and B2B cleaning categories grounds every recommendation here.
I came to this category sideways, the way most people find their obsessions. Years ago I was helping a family member scale a small commercial cleaning operation — the kind that services office parks and medical suites — and I was stunned by how badly the information environment served them. The consumer press covered dish soap and microfiber cloths. The trade press assumed you already had a purchasing department and a distributor relationship. Nobody was writing clearly and honestly for the enormous middle ground: the facilities manager at a mid-size school district, the restaurant owner sourcing floor degreasers, the property manager spec-ing out a new auto-scrubber, or the household buyer who simply wanted to know whether the premium chemistry was worth the premium price. That gap became the reason this site exists.
What I bring is a particular kind of patience with complexity. I read product data sheets, Safety Data Sheets, and published performance certifications the way other people read box scores. I track owner forums, contractor subreddit threads, and aggregated review corpora for patterns that single-source opinions miss. I follow category developments at trade shows through published coverage and manufacturer announcements. I understand that a $28 enzymatic cleaner and a $340 Spartan NABC concentrate are not competing products — they solve different problems at different scales — and I write accordingly. My value is synthesis: pulling signal out of a noisy landscape so you can make a confident decision without spending forty hours doing what I've already done.
The way this site works is straightforward. When a product category comes up for review, I compile published specifications, certifications, and independent laboratory or regulatory data where it exists. I then aggregate owner reports across verified purchase reviews, professional forum discussions, and where available, institutional procurement feedback. I weight long-term reliability signals more heavily than first-impression enthusiasm. I run cost-per-use calculations that account for dilution ratios, coverage rates, and equipment service intervals — because the $800 floor machine that runs for eight years at low maintenance cost is a categorically different proposition from the $300 unit that needs a rebuild at year two. Every recommendation is traceable back to that documented reasoning.
What we refuse to do is flatten the market to its cheapest layer and call that objectivity. There is a persistent editorial habit in this space of treating the lowest-priced option as the default sensible choice and everything above it as aspirational indulgence. That framing quietly misleads the facilities buyer, the cleaning business owner, and the household buyer who cleans a lot and would genuinely benefit from professional-grade chemistry. We also refuse to recommend products because a retailer's affiliate commission rate is favorable, or because a brand sent a pitch deck. The retailer links on this site reflect where real buyers in each segment actually purchase — Amazon for convenience shoppers, Grainger and Zoro for commercial procurement, Webstaurant for food-service operators — not who pays us the most per click.
This site is written for people who take cleaning seriously, which is a broader group than the category's editorial coverage has historically assumed. It includes the apartment dweller who wants genuinely effective surface chemistry without a chemistry degree. It includes the small janitorial contractor choosing between two commercial-grade wet-dry vacuums and needing to understand the filter media difference. It includes the facilities director evaluating a capital equipment purchase and wanting an independent read on owner-reported reliability before committing budget. And it includes the premium household buyer drawn to Kärcher or Miele who wants confirmation that the engineering justifies the price. If you arrived here with a real question about a cleaning product or system, this site was built for you.